Worthmore advises, builds, and invests with mission-driven leaders to build wealth, optionality, and opportunity for the new majority. Ahead of their public announcement of the new company, we worked alongside Worthmore's founding duo to create a thoughtful visual brand and a simple, elegant one-page website.Launch project ↗
Founded by Rodney Foxworth and Caitlin Morelli—two seasoned leaders in their own right—Worthmore is a strategic advisory and venture development firm that believes the vast majority of businesses today aren’t getting the right types of capital and support. At Worthmore, they’re not looking for quick wins and ownership extraction, but rather to guide ambitious teams through alternative pathways to growth.
While creating Worthmore's visual brand, we aimed to capture this unique and compelling narrative as much as possible. For example, in the wordmark, we utilized a building block—or "stick"—style while constructing the W and M, which allowed for modularity and versatility in brand expressions; simultaneously, these building blocks speak to the transformative, imaginative nature of Worthmore itself.
The very first expression of the Worthmore brand comes on their new website. The goal was a single page which spoke clearly to their mission and goals while clearly establishing their new, unique voice. We built the site in Webflow for its exceptional simplicity and ease of use.
We couldn’t be more thrilled by our work with Partner. True to their name, we felt like partners in the process of creating our company’s new brand and website. Their communication and project management was seamless, and we were delighted to receive such quality work on a tight timeline.