Relaunching a beloved gelato brand with DTC ecommerce. Partner was tasked with building a site on Shopify that would announce Righteous's new brand and packaging, and position them as a major player in a crowded industry.Launch project ↗
Righteous Gelato is the emerging leader in your grocer's freezer with a voracious fan base and a mission to be a force for good. They're a certified B-Corporation, and their beloved flavours can be found in over 2,500 stores across North America.
As the company completed a ground-up rebrand, we began our work by solving a few longstanding hurdles for the Righteous team: how do we express the brand's vibrant culture in a digital experience, and how do we portray their delicious product in a replicable, consistent manner. The website leans into rich and colourful visuals, immersing the user in a gelato-inspired palette with a custom product page for each flavour. And we aimed to improve shelf-recognition by delivering product renderings that focused on their iconic packaging.
Delivering gelato through the mail required deep logistical conversations. We configured complex shipping rules and a shopping experience that shielded the end customer from all of the complexities behind the scenes. We delivered an expressive and holistic experience that gave Righteous the confidence to enter and succeed in the ecommerce space.
From the thoughtful design work to building a custom Shopify theme, to implementing our back-end integrations, Partner handled every aspect of bringing our dream ecommerce site to life. Their team included the expertise we needed at every step, and we are so happy with the final product. I'd be happy to recommend Partner to any business looking to expand on or build their site.