Renaming and rebranding mid-stride, at the peak of their game. Five years into business, the company formerly known as Endūr was forced to rename just as their product was gaining traction at an international level. Partner was brought in for the difficult task of renaming and rebranding the company for a global audience.Launch project ↗
Outway is a performance apparel company that uses design and innovative fabrics to make gear that inspires personal bests. They came to Partner to rename their company. It was mission-critical to get it right—they needed to preserve existing brand recognition and achieve ambitious growth goals.
Following a carefully calibrated renaming and rebranding process with a nearly endless list of potentials, we delivered a name and brand package that paid homage to the company's origins. Our deep collaboration with the Outway team gave them the confidence needed to relaunch under pressure—a first step forward in a completely new visual and strategic direction.
We left no stone unturned when searching for the best agency. I asked a group of leaders in the space and they all recommended Partner. Their team took us on a deep dive into the renaming and rebranding process and delivered options that allowed us to make a final decision with confidence. They were strategic, resourceful, and great communicators at every step—a true partnership. Reintroducing our brand as Outway was seamless and we've never been in a stronger position thanks to Partner.